HYLO Fitness adds Alpharetta studio to franchise growth push

By AI, Created 3:21 PM UTC, May 28, 2026, /AGP/ – HYLO Fitness is opening a new franchise studio in Alpharetta, Georgia, with an August 2026 target, expanding the boutique fitness brand to nine locations. The launch gives the company another foothold in the Southeast as it continues franchising into new markets.

Why it matters: - HYLO Fitness is expanding its footprint in Georgia with a new studio in Alpharetta, a suburban growth market where boutique fitness competition is already crowded. - The opening adds to a wider franchise push that includes recently announced locations in Charlotte and Orlando. - The brand is using franchising to scale a multi-modality model that blends high-intensity training, yoga and recovery-focused classes.

What happened: - HYLO Fitness announced a coming-soon franchise location in Alpharetta, Georgia. - Chris and Morella Atkinson own the new studio. - HYLO Alpharetta is targeting an August 2026 grand opening. - The Alpharetta studio is the brand’s ninth facility overall. - HYLO Alpharetta has already launched an online waitlist for founding members.

The details: - HYLO Fitness offers H.I.I.T., Yoga, Pulse and open gym access at select locations. - The brand’s HY classes use a low-light, red-hued, high-energy environment with four workout stations: Floor, Bike, Bench and Rower. - LO classes are held in a heated studio focused on intentional movement, music and recovery-oriented training. - Franchisees receive exclusive territories, comprehensive training, operational support and marketing resources. - HYLO Fitness was founded by Angus Long and Matt Herring, with its flagship fitness center in Charleston, South Carolina. - The company’s website for franchise information is More information. - HYLO Fitness also directs followers to Instagram @hylofitness for updates.

Between the lines: - The Alpharetta move suggests HYLO Fitness sees demand for studios that combine performance training with wellness and recovery in one membership model. - The Atkinsons’ comments frame the studio as both a fitness concept and a community hub, which is a common differentiator in boutique fitness franchising. - Launching a waitlist before opening signals an effort to build demand early and seed founding-member sales.

What’s next: - HYLO Alpharetta is expected to open in August 2026. - HYLO Fitness is likely to keep leaning on franchising to add studios in new markets after recent announcements in Charlotte and Orlando. - The company will use the Alpharetta opening to test how its multi-modality model performs in another Southeast metro area.