QHF unveils redesigned website spotlighting work behind major brands

QHF launched a redesigned website with Splash Omnimedia to showcase its Columbia manufacturing work for brands including Bojangles, Dunkin’ and Firehouse Subs. The update adds a refreshed brand identity, a new tagline and a mobile-friendly site meant to help the company attract business and explain its role in signage seen nationwide.

Why it matters: - QHF’s new website gives a clearer public view of the manufacturing work that helps national brands keep signage consistent across locations. - The update is also meant to strengthen QHF’s market position, support new business and make the brand easier to remember. - The site gives Columbia and the broader local community a look at how a South Carolina manufacturer supports projects seen across the country.

What happened: - QHF launched a newly redesigned website in partnership with Splash Omnimedia. - The launch includes a refreshed brand identity and a new tagline: “Quality High-Performance Finishes.” - The website address is qhfonline.com. - Splash Omnimedia led the design and development of the site. - The project is tied to QHF’s Columbia, South Carolina, manufacturing operation.

The details: - The new site features a modern design and simplified navigation. - The site is mobile-friendly. - Visitors can explore QHF’s work and partnerships more easily. - A new gallery highlights projects tied to national brands. - QHF works with sign manufacturers to help ensure brands are represented accurately and consistently. - QHF’s work supports signage for banks, gas stations, restaurants and other businesses. - QHF was founded in 1976. - The company develops high-performance, environmentally responsible specialty coatings for the sign, branding and re-imaging industries. - QHF partners with manufacturers, designers and fabricators nationwide. - Splash Omnimedia is a strategic marketing firm based in Lexington, South Carolina. - Splash Omnimedia offers strategy, custom website design and development, branding, digital marketing, media and video services.

Between the lines: - The website launch is as much a branding move as a digital one. - QHF is trying to move from being a behind-the-scenes supplier to a more recognizable name in the brand ecosystem. - The emphasis on national brands signals a push to translate production capability into market credibility.

What's next: - QHF is likely to use the new site to support outreach to potential customers and partners. - The refreshed brand and website could help the company present more of its work to manufacturers, designers and fabricators nationwide. - Visitors can explore the company’s announcement and website at the full announcement. - Matt Thompson, Senior Partner at Splash Omnimedia, said the site is intended to tell QHF’s story and position the company for continued growth.