Mazda of Spartanburg opens new stand-alone dealership in the Upstate

Mazda of Spartanburg has opened a newly built, stand-alone dealership in Spartanburg, South Carolina, under Hudson Automotive Group ownership. The move consolidates sales and service in one Mazda-focused site and expands the brand’s reach across the Upstate.

Why it matters: - Mazda of Spartanburg now operates in a dedicated facility built to streamline buying, servicing and maintaining Mazda vehicles. - The new site gives Hudson Automotive Group a Mazda-only footprint in Spartanburg as it continues to expand its South Carolina presence. - The dealership serves Spartanburg and the broader Upstate, including Greenville, Gaffney and surrounding communities.

What happened: - Mazda of Spartanburg celebrated the grand opening of its newly constructed stand-alone dealership on Sept. 8, 2026. - The dealership is located at 500 E. Daniel Morgan Ave. in Spartanburg, South Carolina. - The opening marks a new chapter for the store under Hudson Automotive Group ownership. - The grand-opening event included a ribbon cutting, facility tours, vehicle displays and remarks from local and company leaders. - Guests also had food, live jazz, cigar rolling and giveaways.

The details: - The facility brings Mazda sales, financing, parts and service together in one dedicated environment. - The dealership is designed to provide a more convenient, comfortable and technology-focused customer experience. - Adam Rainwater, general manager of Mazda of Spartanburg, said the new facility was built to give customers an experience centered on their needs and to make purchasing and maintaining a vehicle more welcoming and efficient. - Speakers at the event included Rainwater, Hudson Automotive Group President and CEO David Hudson and representatives of OneSpartanburg, Inc. - The service center is staffed by factory-trained technicians and uses genuine Mazda parts. - The service lane includes a Hunter alignment system that provides a complimentary alignment scan and tire-pressure check as vehicles enter. - The system is intended to help technicians identify potential issues quickly. - Customers can access Hudson Lifetime Certified seven-year/100,000-mile limited coverage on eligible pre-owned vehicles. - Mazda Certified Pre-Owned vehicles undergo a 160-point inspection before certification. - Hudson Automotive Group’s website for more information is the company website.

Between the lines: - The opening is part of the transition from Vic Bailey Mazda to Mazda of Spartanburg. - Vic Bailey Automotive was founded in Spartanburg in 1969 and built a multigenerational local reputation. - Hudson Automotive Group acquired the organization’s five dealerships in December 2023, ending the Vic Bailey group’s 54-year run. - The new dealership keeps the local legacy in place while shifting to a Mazda-focused facility backed by a larger regional operator. - Hudson Automotive Group was founded in 1948 and now employs nearly 5,000 people.

What's next: - Mazda of Spartanburg is positioned to continue serving customers across the Upstate from its new stand-alone location. - Hudson Automotive Group is likely to keep leveraging its broader dealership network and service model as it grows in the region. - The company’s more than 60 dealerships give it scale across multiple Southeastern and Midwestern states.

The bottom line: - Mazda of Spartanburg’s new home is more than a ribbon cutting. It is a clean break from the old franchise setup and a signal that Hudson Automotive Group is investing in a more specialized, customer-focused Mazda operation in Spartanburg.